Brand Stories

Elka Collective

Elka Collective is an amazing new apparel brand at Father Rabbit that is here to stay! We are so proud to be stocking this gorgeous clothing and think it fits into our product offering so well. If you are a little more on the unfamiliar side of this brand, stress not as this blog post will fill you in on all the good stuff Elka Collective has going on as we highlight some key pieces in our range.

Based out of Melbourne, Elka Collective designs beautiful clothing with the intention of using luxury, natural fabrics and unique prints whilst still preserving the femininity of the pieces. If that all isn't fabulous enough, their pieces are also super wearable for everyday with classic tailoring that never fails to look good. 

We already have some of this brands beautiful apparel in stores and online now, but you can also look forward to plenty more pieces coming in through out the year. Right now our heroes from the range are Elka's stunning knits, so for us winter can't come soon enough! 

We have kept a lovely neutral palette for the majority of our Elka offering, so the one knit that truly stands out is the gorgeous Rafa knit in rosewood. Crafted in a wool alpaca blended yarn this knit features a ribbed cuff, hem and neckline with feature billowed sleeves, a relaxed silhouette and soft and lightweight feel. The Rafa Knit will become your favourite knitwear piece in the cooler months, it makes the perfect addition to your wardrobe as this piece is so versatile. Style over jeans for a relaxed weekend look or pair with a silk midi skirt for an elevated desk to dinner look.

Another stand out item in the collection is the Delvene dress in a beautiful sandstone shade. Inspired by military apparel with a thick waist belt, this flattering cut looks amazing on everyone. We love how this dress can so easily be dressed up or down to suit just about every occasion. Throw on a pair of your favourite white sneakers (our faves are Veja) for an effortless street style look, or fancy it up a bit with a simple pair of heels.

One more product highlight before we let you off to have a look at the range for yourself, and it's got to be the Sofia Coat in tan check! There's no better investment you can make in your wardrobe than a coat, and this one is no exception. A statement piece in a luxurious check fabrication, this coat looks great over so many outfits. With deep patch pockets and functional tab belt loops, you can adjust it as you please to accentuate the waist. You won't want to ever take this coat off. And if you're like us and have fallen in love with this tan check, you'll be happy to know we have stunning pants and a blazer in the same fabric.

We hope you love Elka Collective as much as we do! Have a look at our current range by clicking here, and stay tuned for more beautiful pieces in the future x


Assembly Label

We always have gorgeous pieces of clothing in our stores from Assembly Label, so it’s no secret we adore the brand, but today we wanted to let you know the reasons why we do!

Created with an admiration for the coastal, relaxed antipodean lifestyle, the Assembly Label brand appreciates quality garments that are minimal and refined. The brand was established in 2011 by Damien Horan and Daniel Oliver, whose goal was to provide easy wardrobe essentials that are not only purposeful, but look great too. Assembly Label takes pride in the quality of materials they use whilst insuring their products are offered at attainable prices.

We have just started stocking men's Assembly Label clothing in addition to our women's range and we are so excited for all our male customers to get their hands on these stunning pieces. We've begun this new journey with some of Assembly Label's staples, so all the Father Rabbit men out there can get a feel for how good these pieces perform on the daily. With each new delivery we will be topping up our menswear section too, so there's lots to look forward to!

No one does linen quite like Assembly Label! Our range is filled with luxuriously soft 100% linen pieces that make everyday feel and look great. One of our most loved styles is the Xander Long Sleeve Shirt. We love how these shirts can be effortlessly worn in almost every occasion, whether you throw it over top of your bikini at the beach or dress it up for a more formal look. Each season we are treated with new shade options for Assembly Label's classic styles, so you can achieve loads of different looks in the same trusty cut.

Another staple piece of clothing we tend to always have on hand is the fabulous Ease Linen Short. These are super comfy with an elastic waist band and a drawstring tie so they always fit amazingly. And of course they have handy side pockets, you really can't go wrong with a pair of these in the warmer months.

With each drop of Assembly Label, there are always beautiful seasonal pieces that enhance your wardrobe. Our recent game changer piece was the Column Blazer. We have this beautiful blazer in both black and and vintage white, and it is such a timeless addition to the wardrobe. This can take you from day to night and looks gorgeous worn both at the office and on a night out.

We get loads of beautiful deliveries of Assembly Label clothing throughout the year, so there are always plenty of new pieces to look forward to. If you want to be the first to hear about new clothing at Father Rabbit, follow us on the Father Rabbit Apparel Instagram.


Cultiver is one of our most loved brands here at Father Rabbit, by both our customers and our staff! We are New Zealand’s exclusive stockist of Cultiver, supplying our customers with gorgeous linen pieces that are thoughtfully created with quality at the forefront of design.

Founded by Nicolle Sullivan in Australia, the Cultiver brand embraces having quality and beauty in the objects we use in our homes everyday. Their products look effortless and timeless, with a link to the relaxed way of Australian life.

At the heart of Cultiver’s fabulous products is the high quality materials they use. Our range of Cultiver is packed with gorgeous linen pieces that feel and look amazing in the living room, on the table and in the bedroom. At Cultiver they know that to get the most amazing linen, they need to seek materials that are derived from European flax. Flax is a super sustainable crop that is also fantastically resilient and grows better naturally than other crops used for fabrics like cotton. Cultiver sources their linen from Europe as the climate is wonderful for growing the flax plant into the highest quality globally. Once harvested, the flax is then dyed to a desired colour, then woven into fabric and ready to be made into Cultiver’s gorgeous products.

Once this beautiful linen has been transformed into bedding, table cloths, cushion covers or more, Cultiver then carries out one more step to get these products feeling gorgeously soft and preserving their longevity. The linen is stonewashed with natural enzymes which speeds up the softening that naturally comes with every wash as linen ages. This gives your linen that vintage feel from the very first use! Without the incorporation of an enzyme wash, it would otherwise take years to achieve this feel in linen.

We stock a lovely colour range of Cultiver’s bedding and cushions, with all colours working effortlessly together and having a timeless look that never goes out of style. If you’d like to test the waters before purchasing your beautiful new linen, we offer swatch samples so you can choose the perfect colour for you and your home! Get in contact with us to order your swatches.