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Kind Bag

Father Rabbit is proud and excited to be stocking Kind Bag, the world’s first fully recycled bag! Kind Bag create sustainable accessories uniquely designed to combat plastic pollution and drive change in the fashion industry. 

‘Our mission is to be kind to the planet.’ - Kind Bag

Kind Bag is a young and passionate company based in Hackney, London and was established in 2019. Kind Bags founder Maria started Kind Bags with her own savings and a big mission to combat plastic pollution. 

Maria grew up in Tenerife, the Canary Islands, surrounded by the beautiful ocean and developed an early appreciation of the natural world. But, Maria began to feel her calling while travelling around Asia, where her eyes were opened to the effects of plastic pollution. Although she had always been aware of environmental issues, this was her wake-up call. Maria decided to focus all her efforts on designing a product that would help reduce the plastic mountain and that is also attractive to everyone. Struggling to find a bag that was strong enough to fit her grocery shopping and belongings, as well as one that looked good, the idea of Kind Bag was born!

The world is currently producing nearly 300 million tons of plastic each year, a significant amount of which will end up in the oceans. This amount is equivalent to a garbage truck full of plastic, dumping plastic into the ocean every minute.

Another big recycling problem lies in the fashion industry. An estimated 92 million tons of textile waste is created annually from the fashion industry. 

Kind Bag believe that they can tackle both problems around plastic pollution and the wasteful apparel industry by being a positive influence to the fashion world and beyond. 

Kind Bag follows the concept of circular fashion, in which materials are captured and re-used throughout the lifecycle. Kind Bag are taking waste to create something beautiful and versatile that can also be reused and recycled.

In doing this, Kind Bag has now rescued over 3 million plastic bottles from going to landfill and the ocean.

At Kind Bag, their mission is to be kind to the planet, and that includes all those living on it! They do their bit by giving back on a local and global scale. Kind Bag is partnered with Work For Good, to give back 1% of their sales to organisations like Just One Ocean, WWF UK, Battersea Dogs & Cats Home as well as Breast Cancer Haven who do all sorts of great work for people, for animals and for the planet!

‘Thank you for being part of our mission - let's be kind to the planet together.’ - Kind Bag


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