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Assembly Label

We always have gorgeous pieces of clothing in our stores from Assembly Label, so it’s no secret we adore the brand, but today we wanted to let you know the reasons why we do!

Created with an admiration for the coastal, relaxed antipodean lifestyle, the Assembly Label brand appreciates quality garments that are minimal and refined. The brand was established in 2011 by Damien Horan and Daniel Oliver, whose goal was to provide easy wardrobe essentials that are not only purposeful, but look great too. Assembly Label takes pride in the quality of materials they use whilst insuring their products are offered at attainable prices.

We have just started stocking men's Assembly Label clothing in addition to our women's range and we are so excited for all our male customers to get their hands on these stunning pieces. We've begun this new journey with some of Assembly Label's staples, so all the Father Rabbit men out there can get a feel for how good these pieces perform on the daily. With each new delivery we will be topping up our menswear section too, so there's lots to look forward to!

No one does linen quite like Assembly Label! Our range is filled with luxuriously soft 100% linen pieces that make everyday feel and look great. One of our most loved styles is the Xander Long Sleeve Shirt. We love how these shirts can be effortlessly worn in almost every occasion, whether you throw it over top of your bikini at the beach or dress it up for a more formal look. Each season we are treated with new shade options for Assembly Label's classic styles, so you can achieve loads of different looks in the same trusty cut.

Another staple piece of clothing we tend to always have on hand is the fabulous Ease Linen Short. These are super comfy with an elastic waist band and a drawstring tie so they always fit amazingly. And of course they have handy side pockets, you really can't go wrong with a pair of these in the warmer months.

With each drop of Assembly Label, there are always beautiful seasonal pieces that enhance your wardrobe. Our recent game changer piece was the Column Blazer. We have this beautiful blazer in both black and and vintage white, and it is such a timeless addition to the wardrobe. This can take you from day to night and looks gorgeous worn both at the office and on a night out.

We get loads of beautiful deliveries of Assembly Label clothing throughout the year, so there are always plenty of new pieces to look forward to. If you want to be the first to hear about new clothing at Father Rabbit, follow us on the Father Rabbit Apparel Instagram.

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