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New Assembly Label Has Arrived SHOP NOW!

Rey, The Label

Father Rabbit is proud to be a stockist of the beautiful New Zealand brand Rey, The Label. Father Rabbit adores Rey’s line of carefully considered and on-trend vegan leather hand bags that are inspired by the notions of ‘leading’ and ‘ruling’ one's own life.

Rey’s mission is to create ‘Armour For The Contemporarythat empowers you to conquer daily challenges and goals ensuring that you feel and look your best from the outside and within.

Founder and Creative Director, Miky, designs with accessibility at the forefront of her mind. Miky’s goal is to empower the contemporary at ages and stages through carefully considered and on-trend accessories that live by your side.

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