Introducing Father Rabbit Select

Say hello to Father Rabbit Select, our gorgeous new store on Newmarket’s lovely Kent Street. We wanted to expand on the current Father Rabbit you know and love, and design a version of ourselves that can celebrate and highlight the apparel focused brands we covet. 

Our customers respect our selection across homewares, and our introduction of fashion to our offering over the last couple of years has had a positive and exciting response. This new space has given us the freedom to experiment with new brands, and as always learn and grow from the feedback of our customers so we can continue to evolve our store to best fit your wants and needs.

Our vision when curating products for Father Rabbit Select is to have a strong offering of fashion that is uniform, focusing on stocking timeless, quality staples and less on trends that will expire. This store will also feature exclusive new homeware and baby products that go hand in hand with the utilitarian feel. These products will not be available in our existing stores however will be available to shop online.

Father Rabbit Select will still feature some key pieces from our core homeware range that compliment our apparel, but without our entire catalogue in the store we have a lot more space to focus on new and existing brands in a conceptual way. We hope this store will provide us with more opportunities to build close relationships with our fashion focused customers.

Rest assured knowing our existing Father Rabbit stores aren’t going anywhere. We will continue to bring you gorgeous pieces for the home, baby and fashion online and at Herne Bay, Mt Eden and Orakei. We also have the option of purchasing products that are exclusive to Father Rabbit Select online, and having it delivered to you in the same way our current offering is. These products have a Father Rabbit Select icon on them so there’s no confusion!

The space itself is gorgeous and light with fantastic big windows, alongside Newmarket’s lovely Osborne Lane. With so many other great stores and eateries around us, we are excited to not only be opening a new store but joining a new little community of businesses.


With stunning new apparel brands, a new look and our always respected above and beyond approach to customer service, we are so excited for you all to get to know and love Father Rabbit Select.

Leave a comment