2010 | The Beginning of Father Rabbit

Father Rabbit is the alter ego of Claudia Zinzan and Nick Hutchinson. He was realised when Claudia and Nick’s first child was shiny and new and Claudia was taking some time out from her career as an Interior Designer. Then followed six months of careful planning under the watchful eye of the pedantic rabbit, and Father Rabbit’s online store was open for trading.

Date? | The First Store: 13 Cockburn Street

As the Father Rabbit business grew, so did his domain within the family home. Initially operating out of a rabbit sized corner in the living room, he then took over the front half of the family's Grey Lynn split villa. This is when he threw his doors open to welcome shoppers and visitors alike to his Open House, and Father Rabbit's first physical store at 13 Cockburn Street was born.

Date? | Opening Herne Bay

The time came for Father Rabbit to move on from Cockburn Street, and so he scoured over Auckland for the perfect space to open a store, eventually finding himself on Jervois Road in Herne Bay.

Date? | Opening Ōrakēi Bay

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Date? | Opening Bloc

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Date? | Opening in The Department Store

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Present | Online + Four Auckland Stores

Father Rabbit is content with all four Auckland stores being established and things are running smoothly and as they should! Working out of the head office in Morningside, Auckland, Father Rabbit's focus is now on keeping smiles on our customers faces, constantly improving on the brand and of course continuing to find gorgeous homewares and clothing, and even making some of our own!