Who is Father Rabbit?
Father Rabbit doesn’t subscribe to some deeply intellectual philosophy,
just an appreciation of simplicity. That things should be done right, or
not at all.
Father Rabbit is not about grand gestures, but elevating those mundane
everyday tasks. Embracing the simple pleasure of a well made bed (with ironed
pillowcases) and completing a bathroom clean with fresh cut flowers. His heart sings with the freedom of
organisation. Books in line, cans
facing out, drawers tidy, garden weeded, tools away. Ticking each job off. Finishing one, before starting the
next. Those simple little things –
individually they aren’t life changing, but the culmination of them together
make your home at once a well presented, thoughtfully considered and pleasing
place to be.
Father Rabbit seems to resonate in some way with most of us. Whether you always adhere to his strict
doctrine, or if you’re just trying to (re)impose them in some facet of your
life… your kitchen, your linen cupboard, your handbag.
Father Rabbits General Store presents his carefully curated picks of
products that are at once practical and pleasing in both form and
function. There’s an underlying
sense of quality and timelessness, they’re tried and true.
Orders do NOT leave the general store until Father Rabbit has approved
the Standard Of Wrapping. These parcels give us a telling glimpse into the psyche
of our rabbit - they’re all lovingly
wrapped… but to very strict standards. He’s tough, but with good intentions.
He’s as much the stern Grandfather whose approval of a Job Well Done is
noted simply in the absence of criticism, as he is the maternal figure lovingly
tucking a crisp white sheet in sharp hospital corners and reflecting on its
journey to this point - washed, line dried, ironed, scented, folded and neatly
put away ‘just so’, ready and waiting for Fresh Bed-Linen Day (the same day
every week… of course.)
There is one way to do things. Father Rabbit’s way, of course. His methods don’t require explanation. They are the way they are. Always have
been, always will be. He embraces tradition,
routine and order. He is the direct reflection of his patch, and that patch is
irons his pillowcases and tucks his sheets in with hospital corners
prefers the cold side of the pillow
suggests if you are going to do it, do it properly or not at all
prefers you finish what you started
likes his crème brulee unadulterated and his pancakes thin
is meticulous in the laundry, preferring line dried and smelling of lavender
uses a top sheet
is disciplined and discerning
Who runs the show?