Father Rabbit doesn’t subscribe to some deeply intellectual philosophy, just an appreciation of simplicity. That things should be done right, or not at all.
Father Rabbit is not about grand gestures, but elevating those mundane everyday tasks. Embracing the simple pleasure of a well made bed (with ironed pillowcases) and completing a bathroom clean with fresh cut flowers.  His heart sings with the freedom of organisation.  Books in line, cans facing out, drawers tidy, garden weeded, tools away. Ticking each job off.  Finishing one, before starting the next.  Those simple little things – individually they aren’t life changing, but the culmination of them together make your home at once a well presented, thoughtfully considered and pleasing place to be.
Father Rabbit seems to resonate in some way with most of us.  Whether you always adhere to his strict doctrine, or if you’re just trying to (re)impose them in some facet of your life… your kitchen, your linen cupboard, your handbag.
Father Rabbits General Store presents his carefully curated picks of products that are at once practical and pleasing in both form and function.  There’s an underlying sense of quality and timelessness, they’re tried and true.
Orders do NOT leave the general store until Father Rabbit has approved the Standard Of Wrapping. These parcels give us a telling glimpse into the psyche of our rabbit -  they’re all lovingly wrapped… but to very strict standards.  He’s tough, but with good intentions.
He’s as much the stern Grandfather whose approval of a Job Well Done is noted simply in the absence of criticism, as he is the maternal figure lovingly tucking a crisp white sheet in sharp hospital corners and reflecting on its journey to this point - washed, line dried, ironed, scented, folded and neatly put away ‘just so’, ready and waiting for Fresh Bed-Linen Day (the same day every week… of course.)
There is one way to do things. Father Rabbit’s way, of course.  His methods don’t require explanation.  They are the way they are. Always have been, always will be.  He embraces tradition, routine and order. He is the direct reflection of his patch, and that patch is perfection. 
He,
irons his pillowcases and tucks his sheets in with hospital corners
prefers the cold side of the pillow
suggests if you are going to do it, do it properly or not at all
prefers you finish what you started
likes his crème brulee unadulterated and his pancakes thin
is meticulous in the laundry, preferring line dried and smelling of lavender
uses a top sheet 
is disciplined and discerning