Newcomer to Father Rabbit’s offering is New Zealand brand Jules Mila. Jules Mila is a small business launched as a creative outlet for designer and founder Pieta. Named after Pieta’s siblings, Jules Mila is about reflecting her family’s unique style and creative values to curate the brand.

Designing all styles here in Aotearoa, Pieta uses her keen eye and love for fashion to create a range of new silhouettes. Taking inspiration from vintage classics and the latest fashion trends Jules Mila Eyewear carefully launch new collections with the aim to add a new unisex style every time we sell out.

Jules Mila manufacturers have been carefully selected based on their shared values. A small family owned Italian manufacturer work with Jules Mila to bring their designs to life. They help Jules Mila refine their designs with their extensive market knowledge and help them source the best environmentally sustainable materials that can withstand a New Zealand summer.

Jules Mila frames are weighted, sturdy and composed of a sustainable cellulose acetate and a plasticizer of vegetable origin. Made with 100% UVA & UVB protection which are resistant to shattering and scratches, you can be sure you are protected from New Zealand’s high UV radiation. 


‘We want our sunglasses to last both from a material and a style position, with the sunglasses built to be worn day-to-day.’ - Jules Mila


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