Newcomer to Father Rabbit’s offering, General Sleep creates premium apparel that blurs the line between what you wear to bed and what you wear outside. When wearing General Sleep there is no need to change when you answer the door or pop out to the shops for fresh bread.
General Sleep was born over a fireside evening of good wine and conversation, recognising the struggle to find good pyjamas: ones made from ethical and natural, soft-to-skin fabrics in classic, flattering styles.
‘We want you to sleep well. And good sleep starts with peace of mind.’
General Sleep feels it’s important to trace their process from start to finish. Their organic cotton and cotton-linen was developed and woven by a manufacturer who employs green energy including solar power and rainwater harvesting for their production house. All offcuts are gathered and recycled into paper or labels to reduce surplus. All garments are made with a transparent supply chain, built up over generations, establishing relationships in all aspects of production, right back to the cotton grower.
General Sleep’s core offering includes a selection of hand-loomed fabrics, supporting a community of artisan weavers practicing centuries-old handcraft traditions that have been passed through generations. Father Rabbit is all about investing in quality, beautiful, ethical and sustainable pieces, which is why we are proud to be stocking pieces from the General Sleep range.
‘We make sure; you can rest easy in General Sleep.’