About Us

New look, new website

We’re so proud to have launched the first phase of our new look website in June. We were a little quiet about it at first and we wanted to make sure our customers were enjoying the new easy navigation and the improved product listings but now we’re ready to show it off. Redesigning the website has been a big team effort for the Father Rabbit head office and we couldn’t be more proud. In this blog post, we’ll take you through some of my favourite new features.

The main aim of this redesign was to simplify the large navigation menu at the top. It was getting a little crowded with our expanding lists of categories and we felt like it was increasingly difficult to find what you were looking for. We took a step back and planned how best to divide our collections of products. It became clear that Father Rabbit, as an online store, can easily divided into four spaces: Home, Baby + Child, Wardrobe and Gifts.

By separating each of these categories, we had a little more room to play with. Under ‘Homewares’, for example, we have ‘Dining’ and here you can quickly access our three staple dinner sets: bone china, the Mason range from Robert Gordon, and the Perla ceramic range. Similarly, now when you’re shopping across our wardrobe, we’ve created categories for women’s clothing and accessories and our hero brands.

We were also super excited to give our product listings a little spruce. Our first thought was that the product name needed to be clearer as well as the text in the description so we made both of those larger and easier to read. We’ve also added in a dedicated space for finding those all important product dimensions and care instructions where necessary. As well as a space to note our delivery times and returns policy. It was really important to us to get this essential information in the right place for you. We have added the related products feature and recently viewed items.

In each of our clothing and footwear listings, we also now have a handy pop out brand specific size guide. That way, you can find your size easily whether you're shopping our Commoners t-shirts or our Veja sneakers. This soon will be activated across our baby and children’s clothing range too.

We also now have a handy link at the bottom of the product listing to shop the rest of a product’s brand or range. So if something takes your fancy, you can see what else you may like.

We’ve had product reviews available on our website for a wee while. They’re a really great way for us to get feedback from you as our customers as well as being a really neat way to share your thoughts with other shoppers. We’ll occasionally send you an email to ask for a product review on a recent purchase. Otherwise, if you’re browsing the website and you want to add a review to a Father Rabbit buy that’s well loved in your home already, you can simply add your feedback there and then - we’d love to hear from you!

In addition to the nitty gritty of the product pages, one of the biggest motivating factors for redesigning the website was so that we could design and create more content for our Father Rabbit Co-op. The Father Rabbit Co-op is our blog and resource space on the website. Which is where you are now reading this post! Our aim with it is to bring together tried and true ideas for the home and recipes that should never be forgotten. It is also a space where we can introduce you to the talented people that make and create the things throughout our homes. Over the past few months we’ve been sharing stories from some of our hero brands as well as debuted our FR Projects. Most recently, we took you through my pantry and I shared some of my favourite pantry organisation tips. We’ve got big plans for this space so keep an eye on it! And please, feel free to comment on our any of our posts. It’s so great to have this new way to interact with our customers. 

Redesigning this website couldn’t have been possible without our amazing team including Charlotte Pecover (our E-Commerce Manager) and friends of Father Rabbit, Lucy Slater and our web developer Natalie Leigh. They’re the clever cookies who re-worked the navigation and the product listings and got it all up and running just as we wanted it to.

Coming up in stage two are wish lists, gift registries and more filters. If you have any suggestions, please get in touch! 
Xx Claudia

Bricks & Mortar


Father Rabbit Cockburn Street, February 2013

Father Rabbit is the alter ego of Claudia Zinzan and Nick Hutchinson. He was realised when Claudia and Nick’s son Tony was shiny and new and Claudia was taking some time out from her career as an Interior Designer. Then followed six months of careful planning and Father Rabbit’s online store was open for trading in December 2010. 

After running the online store out of a rabbit sized corner in Claudia and Nick's living room, they grew and opened their first store on the other side of their house in their Grey Lynn split villa in 2012. 

Eventually Father Rabbit needed a little more room and you can now find him sharing his time between three Auckland retail stores;  BLOC in Mt. Eden, Herne Bay and Orakei Bay Village.

We love all three of our locations and we'd love to show you a little bit of history behind each space, share our lovely neighbours as well as offer a few recommendations for when you're in the area.

Father Rabbit | BLOC
Opened: October 2013
Address: Ground Floor, 20 Normanby Road, Mt. Eden, Auckland
Store manager: Brody

Father Rabbit BLOC, April 2014

We were given an amazing opportunity to join the stunning homeware brands at BLOC, an amazing collaborative space. We jumped at the chance to share space with some of our retail heroes. It is a big risk moving from gentle online at home to a proper retail offering. I felt safe knowing that the marketing and branding of the building were well considered. There is great parking, fab neighbours, a delicious cafe and a gorgeous timeless super modern space. I thoroughly enjoyed designing the space; we had a big bird house which I miss thoroughly. We had to remove it from the store to squeeze all the products in that our customers were asking for at the time. It still exists...albeit dismantled. Hopefully it'll have a reincarnation one day in a my dream warehouse space!

Father Rabbit BLOC, October 2013

I'm afraid we can't pick favourites amongst our neighbours within BLOC; each store has something to offer the most interiors and homewares obsessed shopper. We have a great furniture selection there with Bo Concept, Citta and Tim Webber Design. Alex and Corban really contrasts with our aesthetic. I think customers enjoy the different concepts going on in each of our stores. Father Rabbit also offers a fashion, skincare and baby offering to the predominantly homewares stores.

Father Rabbit's recommendations for visiting Mt. Eden:
- Marching up to the top of Maungawhau to look out across the city.
- Grabbing a build-your-own breakfast at Bloc Cafe.
- Finish off a week of working hard with a bowl of skinny fries and a gin cocktail at Scarlett Slimms and Lucky in Mt. Eden village.

Father Rabbit | Herne Bay
Opened: March 2014
Address: 232 Jervois Road, Herne Bay
Store manager: Lydia

Father Rabbit Herne Bay, March 2014

Wow; thinking back now we made such a rushed decision to open the Herne Bay store. Michaela our daughter was 4 months old at the time and one evening, Nick happened to be on TradeMe browsing spaces for no particular reason. Herne Bay is a gorgeous store in an older building, high stud and a classic shop front. We try to change our lovely windows weekly, so next time you stop at the lights, have a squizz!

Father Rabbit Herne Bay, March 2014

We feel very lucky to have such great neighbours on Jervois Road. On one side we have Simon James Design, Tessuti and The Governor. Simon James celebrate home spaces and offer homewares and accessories showcasing thoughtful and lasting materials and craftsmanship. Tessuti offer a gorgeous luxury home and gift selection. Lovely to have such contrasting stores in the same little strip, we all have our own look. And The Governor makes the perfect long black. On the other side of Father Rabbit we have the much loved (and favourite Father Rabbit morning meeting spot) Dear Jervois cafe. Whether you're stopping by for a takeaway coffee or making the most of sitting down for breakfast as part of a slow morning, the Dear Jervois team are always welcoming. We highly recommend the kimchi fried rice or the matcha waffles if you're after something a little sweeter. 

Father Rabbit's recommendations for visiting Herne Bay:
- Dining in at Paris Butter for beautiful French cuisine and cocktails.
- Walking down to Hamilton Road Reserve to sit on the beach with fish and chips from Fishsmith. The deep fried halloumi is a must have! 
- Head towards Ponsonby Road and visit some more of our favourites; Prego and Spring Spa. It takes about 12 minutes to head up to Three Lamps. 


Father Rabbit | Orakei Bay Village
Opened: November, 2016
Address: 228 Orakei Road, Remuera, Auckland
Store manager: Natalie

Father Rabbit Orakei Bay Village on opening day, November 2016

What a refreshing development for our customers living in the Eastern Waterfront, Orakei, Remuera and Parnell and those who want a great shopping destination. Our Orakei store is located in an old gin factory; so think big old warehouse with exposed rafters and high studs. The site has had a complete takeover with amazing shopping and food. Farro Supermarket is the anchor for all of us. We have Brothers Brewery, Ampersand, Alex and Corban, So Beau Baby and many other great stores.

Father Rabbit Orakei Bay, November 2016

Father Rabbit's recommendations for visiting Orakei Bay village:
- Taking some time out to walk around the Orakei Basin on a sunny day.
- Pick out some new plants at King's Plant Barn and then grab a coffee from Ampersand Eatery - try to grab a seat out on the deck so you can look out over the water.
- We're also located right next to the Orakei train station and you can hop on the train straight to Britomart to visit the shops.

We hope you enjoyed this brief history of the Father Rabbit stores. If you can't make it in store, we've popped together a collection of what you can see in our stores this week. Click here to shop.